Bold, beef-loving blend built around locally roasted High Horse Coffee. Rich, smoky, and full of backyard swagger, this rub was crafted with brisket in mind, the kind you check on at sunrise with a hot cup of the same coffee that's in the seasoning. Deep flavour, big bark, and zero apologies.

Incredible on brisket, short ribs, steaks, and roasts, but don't let that stop you! Try it wherever you want that dark, roasty kick.
Built on Edmonton coffee, local pride, and the belief that great beef deserves great flavour.