WOW! Factor Desserts, a family-run and woman-led business in food service, is Canada’s leader in the manufacturing and distribution of high end, frozen desserts, WOW! supplies to restaurants, hotels, banquet halls, cruise ships, casinos, healthcare institutions, and airlines. From our humble beginnings in a basement kitchen baking quiches and cheesecakes 42 years ago, we have built a reputation of excellence, quality, and the best customer service in the industry.