
AFPA Executive Director Bianca Parsons says there is an Albertan, or at least Canadian, product for almost anything you could find at the grocery store.
“I had someone reach out to me and say, ‘What about lettuce?’ You know what, we have lettuce in Alberta, we have some incredible vertical farms and greenhouses that are doing incredible work,” Parsons said.
“Somebody else reached out and said, ‘What about strawberries? I’ve never seen an Alberta strawberry.’ Well, there are greenhouses that are growing strawberries.”
Made in Alberta categorizes a product as Albertan if it was grown in the province, or if the last substantial transformation of a product occurs here.